For Shopify & ecommerce apps
You shipped the app. Let's get it found, installed, and kept.
Marketing, content, and lifecycle systems for Shopify and ecommerce app founders, so the work fits how your app grows.
The problem
Where app growth gets stuck
Most app founders are excellent at building and stretched thin on everything that gets the app in front of merchants.
Your App Store listing gets impressions, but the install rate sits flat.
You're invisible in App Store search for the terms merchants actually type.
Installs come in, then merchants uninstall before they reach the value.
Reviews trickle in too slowly to move your ranking.
You can't tell which channel drives paying installs versus tyre-kickers.
You're a strong builder, but marketing keeps sliding to the bottom of the backlog.
What I do
Four levers that move app growth
Pick the one that's holding you back, or hand me all four. Each works on its own and compounds with the rest.
App Store listing & ASO
Listing copy, keyword targeting, and screenshot direction that turn impressions into installs. Built around the language merchants search, not the language you build in.
Content & SEO
Blog posts, comparison pages, and use-case guides that rank for what merchants are looking for and feed installs without paid spend. Written to convert, not to fill a calendar.
Lifecycle & retention
Onboarding, activation, and review-request flows that turn raw installs into active, paying, reviewing merchants. The part most app founders skip, and the part that compounds.
Analytics & attribution
One view of installs, activation, churn, and MRR, tied back to the channel that drove each. So you spend on what grows the app and cut what does not.
How it works
Three ways to work together
The teardown.
- Send your App Store listing and a link to your site
- I record a walkthrough of what is costing you installs
- You get the fixes whether or not we work together
- No call required, no pitch attached
A project.
- One clear outcome: a listing rewrite, a content sprint, a lifecycle build
- Quoted up front, no scope drift
- Good when you know the gap and want it closed
- Fastest way to see movement
Fractional marketing.
- I act as the marketing person you have not hired yet
- Listing, content, lifecycle, and reporting handled together
- You keep building the product
- Three-month start, rolling after
Why me
Why work with me
One person, the whole funnel.
Strategy, copy, content, lifecycle, and the analytics to prove it. No agency layers, no junior doing the real work, no account manager in between.
Paid experience that pays back.
Facebook Marketing Partner with over £1M in media managed. I know which channels earn their budget and which quietly drain it.
Retention and reporting come standard.
HubSpot-certified on automation and attribution. Churn flows and clean reporting are part of the work, not an upsell six months later.
You work with me directly.
Every brief, every draft, every call. The person who scopes the work is the person who does it.
Free teardown
Send me your listing
I'll record a walkthrough of what's costing you installs, what to fix first, and where the growth is hiding. Yours to keep, no strings.
- A real walkthrough, not a templated audit
- No discovery call required
- No obligation to work together